Lauren is an athlete, attorney, and entrepreneur with two businesses, two kids, a husband, and a puppy.  She is an avid triathlete, cyclist, skier, golfer, cook, and wine enthusiast.

Graduating ‘With Distinction’ from the University of Iowa School of Law in 1992, Lauren worked in brand building and licensing until starting her own trademark licensing firm in 1998. Hanna Company represents and builds brands (e.g. Jack Daniel’s) by developing and implementing strategies for brand extension via trademark licensing.

Lauren is also a sponsored triathlete and races for HERevolution Women’s Triathlon Team and participates in many cycling events.  She cycles as a “Yellow Jersey” (i.e. $5k fundraiser) for San Diego’s Pedal for the Cause, a 2 day/180 mille bike ride raising money for cancer research in San Diego.

Lauren shares her passion for fitness and health through her second business as an independent distributor for Lifevantage, Corp. (Nasdaq: LFVN), a health and wellness company.  Lifevantage is the leader in NRF2 science and the maker of Protandim, a patented herbal supplement that naturally reduces oxidative stress and inflammation (numerous independent, peer-reviewed and published studies on Protandim – most related to cancer and heart disease).  Additional products include Canine Health (clinically proven Protandim formula for dogs); True Science skincare system (NRF2 technology for the skin – 3 of the studies on Protandim are by LSU specific to skin cancer); and AXIO Energy drink mixes (healthful alternatives to sugary, artificial drinks providing sustained physical AND mental energy with vitamins, minerals, and plant extracts to keep you going all day with no sugar, no fake sugar, less than 3 g of carbs, and only 15 calories).